Everything

Brand

Hi I’m Viv,

Brand Strategist, MBA Graduate, former Head of Strategy and agency creative in Melbourne and New York, Scholar at The Marketing Academy and B&T Women in Media Power list (it was a long list).

I love working at the intersection of creativity and business, and helping create unstoppable brands

Today, I’m a freelance brand consultant and available for projects big and small

CONTACT

So what do I do exactly?

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So what do I do exactly? 〰️

  • Brand Strategy

    Brand Architecture

    Corporate Branding

    Brand Naming

    Luxury Branding

    Brand Revitalisation

    Brand Optimisation

    Building a brand from scratch

  • Brand Strategy Platforms

    Brand Positioning

    Brand Pillars / Brand DNA

    Value Proposition Development

    Brand Stories / Narratives / Manifestos

    Brand Personality

    Brand Tone of Voice

  • Qualitative Research

    Workshop Facilitation (gathering intel)

    Focus Group Facilitation (testing concepts)

    Fun and compelling online workshops

    Engaging IRL workshops where every voice is heard

    1 on 1 interviews

    Ethnography (studying customers in their natural environment)

    Insights reports which are clear and actionable

  • Creative Brief writing

    Naming Development

    Tagline Development

    Brand Stories / Narratives / Manifestos

    Copywriting (Light)

    Creative Rationale & Persuasion

    Award Entry Writing

  • Marketing Strategy

    Go to market strategy

    Communications audit

    Communications Strategy

  • Presenting to board and executive stakeholders

    Building customised slide decks

    Pitching new business proposals and creative work

  • Panel attendance and branding Q&As

    Brand theory lectures to universities and organisations, recent topics include

    • The 10 most common brand challenges I see with clients, and how to avoid them

    • How to start thinking about brand strategy in 45minutes

  • Auntie at The Aunties, Senior Mentor

    Judge, B&T Awards 2020, 2021 & 2022, 'Strategy and Technology' 'Business Support' 'Glass Ceiling' categories

    Former AWARD School tutor

“It’s easy to fall into the trap of overcomplicating brand. Viv keeps her solutions simple yet sophisticated”

“Viv’s signature style is being creative and strategic. She’s one of those marketing unicorns”

“Whether you subscribe to the Mark Ritson, Byron Sharp, David Aaker or Scott Galloway way of thinking – Viv gets it”